
Orillia is known as the "Sunshine City", taking the moniker from the Sunshine Sketches by Stephen Leacock. Many local businesses also use "Mariposa" in their names. The city council actively restricts the construction of large buildings downtown and seeks to maintain a certain "small town" look with regard to signs and decorations.
Many tourists and boaters are attracted to the city each year because of its waterfront park and its position as a gateway to Lake Country, cottage country in Muskoka, Algonquin Provincial Park, and other natural attractions. The city's waterfront has an extensive lakeshore boardwalk, a large park with two beaches, several playgrounds, an outdoor theatre, a touring ferry, and a children's' train.